More Than a Brand. A Rebellion.

Founded in 2020, Fuck Fast Fashion is a streetwear brand and cultural movement standing up against everything the fast fashion industry represents: exploitation, waste, and soulless production.

It all started when founder Mats, the youngest graduate ever, fresh out of the Jeanschool in Amsterdam, began working in his father's sourcing company, buying and selling fabrics, and trading streetwear on the side. But something wasn’t right. The deeper he got into the fashion scene, the more he noticed a problem no one was talking about:

None of the streetwear brands were using sustainable materials or ethical suppliers.

So he decided to change that, from the inside out.

The Origin: One Machine. One Mission.

Working from his grandmother’s home, Mats picked up a sewing machine and started crafting 1-of-1 pieces. He didn’t wait for permission or capital. He got to work, cutting up old garments, recycling forgotten fabrics, and proving that style doesn’t have to come at the planet’s expense.

After grinding for years, building momentum from custom pieces and raw ambition, Mats reinvested everything into building something bigger: a full collection made with recycled and organic materials, produced locally in the Netherlands using the best materials available.

The result?

After more than 2 years of researching, sourcing, and designing, we proudly created what we believe is the most sustainable streetwear t-shirt in the world.

This Isn’t Just Clothing, It’s Culture Reclaimed.

At Fuck Fast Fashion, we aren’t just making garments. We’re rebuilding what streetwear was always meant to be.

1. Quality over Quantity
Everything we drop is meant to last. Our shirts are made from 50% recycled cotton and 50% organic cotton. Not because it’s trendy, but because it’s necessary.
The quality and craftsmanship is undeniably the best in the streetwear game.

2. Culture Over Clout
Streetwear came from the streets. From hip-hop, skating, graffiti, protest. It’s our responsibility to protect that culture—not dilute it for mass appeal.
That’s why every design we create nods to streetwear’s roots, with original artwork, bold messaging, and zero compromise.

3. Conscious Design, Transparent Process
We keep our supply chain lean, local when possible, and 100% transparent. No greenwashing. No bullshit. Just real materials, real people, real impact and all of it is traceable.

The Name? Yeah, We Meant It.

“Fuck Fast Fashion” isn’t shock value, it’s a statement. Because the industry is destroying our planet and exploiting people for profit.
And we refuse to be silent about it.

If that makes you uncomfortable? Good.
Because comfort creates complacency.

Join the Rebellion

This isn’t just about clothing, it’s about creating a movement of people who want better.
Better design. Better impact. Better culture.

If you're down to make noise, spread love, and help save the world from evil,
you're one of us.