Fast fashion doesn’t just pollute rivers and landfills, it buries the truth. Most big-name brands won’t (and can’t) tell you where your clothes come from, how they’re made, or who made them. That’s not a glitch. That’s the system working exactly as designed.

Let’s get something straight: fast fashion didn’t just steal designs, it stole identity. What once took years to build through subcultures, community, and struggle now gets copied, watered down, and sold back to us for €29.99.

We didn’t start Fuck Fast Fashion to make noise. We started it because the industry is broken, and someone had to say it.